2012 Pebble Beach: The Quail 2012

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The Land Rover school's still plugging away, and the golf course still swings. But the Quail Lodge itself is closed for business--a victim of a decade of losses that don't seem to have had any effect on the jewelry-rattlers that gather annually at The Quail, the eponymous classic-car concours that takes place each year on the resort's grounds.

Officially known as a "motorsports gathering," The Quail lures in a very select group of attendees at $450 a ticket, limited to 3,000 guests in all. With some 150 cars on display, it's a compact show, a 30-minute loop if you're uninvolved. But once you've arrived--by unconventional means, like a helicopter, or by conventional means, through inheritance--The Quail merits most of the day, if not only for the cars, but for the ample opportunity to lunch from a global menu, shop for ultimate watches and jewelry, and perhaps, commission an automaker to build a one-off instant classic from its sensational new supercar.

This year The Quail's honored marques were relative rarities, but a trio of world firsts turned the grounds into fine hunting grounds. First up: the new and the old SUVs from Lamborghini.

The Lamborghini Urus conceptisn't news to MotorAuthority fans anymore, since we brought you details of the new SUV earlier this year from Detroit. No new information came from the North American concept premiere at The Quail, but CEO Stephan Winkelmann reiterated that the concept promises great potential in some emerging markets, like China and Russia, as well as the U.S. The production version isn't expected until 2015 at the earliest, when it will join a new family of VW Group utes, including the Audi Q7, VW Touareg, Porsche Cayenne, and the upcoming Bentley SUV.

Not far away from the Urus, collector Bob Cuevas displayed his 1990 Lamborghini LM 002, the brand's first SUV. The HUMMER-like LM--the "Rambo Lambo"--was built from 1986 to 1993 and was designed for military applications, but those versions never were built.

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