Wayne Burgess, for example, is a man of other talents.
As well as penning the Jaguar XF, he's also lead guitarist for rock band Scattering Ashes.
Put these two incongruous careers together and you get Scattering Ashes' latest music video (via Autoblog), featuring the 2012 Jaguar XFR smoking its way around empty parking areas, airfields and docksides, accompanied by a metal soundtrack.
It's not the first time Jaguar and rock music have come together, however.
Back in 1999 Jaguar and guitar manufacturer Fender collaborated on a limited-edition XK-50 guitar, based on the famous Stratocaster (though ironically, not on Fender's own Jaguar model). The Jaguar script was inlaid at the 12th fret and the other fret markers were replaced by the leaping Jaguar motif. The body itself was painted in British Racing Green, and only 25 were made.
We're not sure this latest coming-together of Jaguar and music is quite as successful--though Wayne's guitar skills can't be questioned, we're not sure about his singer's voice.
Still, if the video has whetted your appetite for more Jaguar action, keep your eyes peeled for our quick drive review of the 2012 Jaguar XFR, due tomorrow.