The aim is to boost market share, not only here in the U.S., but also in Europe and emerging markets such as Russia. The target is 500,000 annual sales by 2016, less than half of what rival brands Audi, BMW, and Mercedes-Benz currently sell but triple Infiniti’s own levels.
Infiniti’s secret weapon is a vehicle fleet consisting of at least 10 different products.
Starting with the JX, this will be a new crossover model with third-row seating and assembly in the U.S. It will be revealed later this month at the 2011 Pebble Beach Concours d’Elegance before going on sale in the spring of 2012.
Infiniti’s second all-new model will be a compact sedan based on the Etherea concept car that was unveiled at the 2011 Geneva Motor Show back in March. It will arrive sometime in 2013 as a 2014 model and will take the Infiniti brand into a price range below its current entry point: the $32,000 starting price of the G35 sedan.
Importantly, the Etherea-based sedan could eventually spawn coupe and convertible versions to really give it a fighting chance against its BMW 1-Series and upcoming Mercedes-Benz small car family rivals. It will also be Infiniti’s first front-wheel drive model and may be offered with a hybrid powertrain.
Also due in 2013 will be an Infiniti electric compact car based on the same underpinnings as the Nissan Leaf. To differentiate the Infiniti electric car from the Leaf, it will have unique styling as well as upmarket features and trim.
With its new models onboard, Infiniti is hoping to expand into 71 global markets by the middle of the next decade, up from 36 today.
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