Bentley recently announced that business was booming, with its sales levels across the board rising by 20 percent at the end of June when compared with the same period one year ago. While a 20 percent increase in sales is impressive, Rolls-Royce has completely obliterated that result by announcing today that its sales for the first half of the year were at record levels.
Rolls-Royce announced today that it has enjoyed a record first half of the year, with sales increasing by 64 percent worldwide compared with the same period in 2010. A total of 1,592 vehicles were delivered to customers over the six month period, the best start to a year in the brand’s entire history.
Sales growth was seen in all regions, with a particularly strong performance in Asia Pacific, up by over 170 percent, the Middle East, up by over 40 percent and even in the U.S., which saw a similar rise. In Europe, strong performance was seen in Germany, with sales up by nearly 60 percent.
Interestingly, there was sustained demand for both the Phantom range and new Ghost, which is quite surprising considering the former has been around since 2003. However, most of the demand was still generated by the new Ghost, which thanks to its lower pricing and more sporting capabilities has manage to draw in plenty of new customers to the brand. The Ghost is the first Rolls-Royce for roughly 80 percent of its buyers.
This year has certainly been an interesting one for Rolls-Royce, with the automaker celebrating its heritage with the centenary of the Spirit of Ecstasy, launching its new Provenance certified pre-owned vehicle program, and demonstrating its innovation with the 102EX electric Phantom prototype that’s about to embark on a worldwide tour.