Rolls-Royce is the latest automaker to launch a downloadable app for Apple’s range of mobile devices, offering it for users of the iPad, iPhone and iPod touch.

The app allows clients and Rolls-Royce enthusiasts to create highly bespoke virtual Phantom models, including the ability to apply unique color and interior trim combinations. There’s also a special image gallery showcasing all the unique items that makes a Rolls a ‘Rolls’, such as seat piping, veneer inserts, humidor and picnic sets.

Rolls-Royce prides itself on a palette of 44,000 colors for the Phantom luxury Sedan, Coupe and Drophead, and to show off this quality the app comes with a color matching function that allows limitless single and two-tone paint designs. Using an iPad, iPhone or iPod touch camera, users could capture, for example, the color of a favorite lipstick or luggage then apply it directly to the exterior of their virtual Phantom.

The app also features 360-degree exterior views and three interior angles from the front, side and rear seat.

The Rolls-Royce Phantom app, as well as the previous Rolls-Royce Ghost app, is now available for download via Apple’s App Store.

2009 Rolls-Royce Phantom update

2009 Rolls-Royce Phantom update