Mummbles Marketing 2011 Hyundai Equus for SEMA

Mummbles Marketing 2011 Hyundai Equus for SEMA

The 2011 Hyundai Equus was just priced earlier this month, and alreday Hyundai is building hype for the car, with next week's SEMA show as an early focal point

. The latest addition to the modded-Equus fold? One from Mummbles Marketing.

Despite the unfortunate name, the Mummbles Marketing Equus looks to put an "elegant" twist on the big sedan, plus an extra flash of performance. Powered by a 450-horsepower turbocharged version of the 4.6-liter V-8, the Mummbles Equus adds a custom exterior look with interior upgrades, brake, wheel, and suspension modifications, plus the SEMA-obligatory audio and video kit.

The turbo kit under the Equus' hood is a collaboration between Mummbles, Legacy Innovations and S-Max to extract an additional 65 horsepower from the current V-8, 21 ponies more than buyers of the 5.0-liter Tau V-8 powered model will get when it goes on sale in the Equus next year.

For the full list of modifications, as well as more on Mummbles Marketing, check out page two.



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Elegant Equus” Modified by Mummbles Marketing Marks Equus Debut at SEMA


FOUNTAIN VALLEY, Calif., Oct. 28, 2010 – Hyundai is collaborating with Mummbles Marketing to customize its newest flagship luxury sedan, Equus, for SEMA 2010. The VIP themed “Elegant Equus” from Mummbles Marketing will feature a 450 horsepower, high performance engine and advanced technologies as it aims to be the envy of every high-power executive.

To capture the VIP luxury look, Mummbles Marketing will complement Equus with some of the highest performance products on the market. The “Elegant Equus” will display engine, interior, exterior, brake, wheel and suspension modifications, as well as one-of-a-kind audio and video enhancements. Along with a turbo kit and carbon fiber accessories to enhance Equus’ V8 performance, Mummbles will install an Apple iPad to control certain aspects of the vehicle such as ride height, luxury curtains, stereo and windows.

“The Equus is a well-rounded, luxurious car with pure functionality and high-end performance capabilities and our SEMA car will be built with many of the best tools and products for customizing a high-end luxury sedan,” said Peter Colello, owner, Mummbles Marketing. “Mummbles’ ‘Elegant Equus’ is the ultimate VIP vehicle and will definitely be a must-see car at this year’s SEMA Show.”

Mummbles Marketing is teaming up with Legacy Innovations and S-Max to build and manufacture the turbo kit for the Equus and will also be working with Infinity, Mobile Spec and Pyle for the custom audio and video parts on the vehicle.


Mechanically, Mummbles plans to customize the following:

  • Legacy Innovations turbo kit

    • SPA turbo

    • S-Max wastegate

    • S-Max blow-off valve

    • S-Max front mount intercooler

    • S-Max catch can

    • Legacy Innovations OBD2 downpipe

    • Legacy Innovations aluminum intercooler tubing

  • Nitrous Express kit

  • Magnaflow dual-exhaust system


Modifications to the brakes, wheels, tires and suspension include:

  • Air Lift digital air suspension

    • Air Lift extended air springs and struts (four)

    • Five gallon tank

  • Wilwood big brakes kit (front)

    • Six piston brake calipers

    • 14” slotted / drilled rotors

  • Wilwood big brakes kit (rear)

    • Six piston brake calipers

    • 13” slotted / drilled rotors

  • 22” x 9.5” Work Equip E10 wheels (front)

  • 22” x 10.5” Work Equip E10 wheels (rear)

  • Falken FK452 tires

    • 245/30/22 front

    • 265/30/22 rear


Interior upgrades will include:

  • Four glow shift gauges

  • Southeast Carbonworks hydro-coating interior kit

  • Idealistic Designs custom leather interior (gunmental / burgundy)

    • Seats, door panels, dash steering wheel and center consoles

  • Black suede A, B, and C pillars

  • Black suede headliner

  • Junction Produce fusa / gintuna

  • Junction Produce front door curtains

  • Junction Produce rear door curtains

  • Junction Produce rear curtains


Exterior modifications will include:

  • BASF custom deep burgundy paint

  • 717 Motoring five piece body kit

    • Front bumper

    • Side skirts

    • Rear bumper (with carbon fiber insert)

    • Rear wing

  • Carbon fiber hood

  • Carbon fiber roof overlay

  • Carbon fiber trunk

  • Carbon fiber B and C pillars overlay

  • LightWurkz headlights (tinted)

  • LightWurkz haillights (tinted)

  • Tinted mirror signal


Mummbles Marketing will also upgrade the in-car entertainment features on the Equus, including:

  • Two Apple iPads

  • Apple wireless keyboard

  • One 20” Pyle monitor

  • Pyle DVD player

  • Four 12” Infinity subwoofers

  • Four Infinity Kappa Series amplifiers

  • Infinity Kappa Series 5.25” components

  • Three Infinity Kappa Series 6.5”

  • JBL MS-8

  • Mobile Spec wiring and accessories

  • Optima battery

  • Kinetik 80 amp power supply



Mummbles Marketing is a new and pioneering marketing company, which is located in Harrisburg, Pa. Mummbles Marketing is known for building unique “one-off” vehicles that can be seen around the country.

Mummbles Marketing’s goal is to present new and innovating ideas to the import scene. The close-knit ties we have with the industry provide various marketing opportunities. In each opportunity we strive to build a solid relationship with both the client and manufacturers. This is accomplished by meeting and listening to our clients’ needs and presenting them with ideas of what connecting manufacturers can provide for them. The end result is high-profile showcase vehicles. In addition to designing the demo vehicles, our services will go one step further by assisting our manufacturers in marketing their car and promoting the product.