Despite the recent downturn in the U.S. economy, luxury brands like Mercedes-Benz continue to see sales growth in the world's biggest car market. The falling dollar has made it even more profitable to build cars in America--and the automaker already builds M-, R- and GL-class vehicles in its Alabama plant.
Mercedes-Benz has now decided on the further development of its global production network. In connection with the launch of the next-generation C-Class in 2014, Mercedes-Benz will start building 20% of the cars at its Tuscaloosa plant in Alabama.
For management, the decision was simple. It is essential to have production facilities of the high-volume C-Class close to the market, and the svelte sedan is the best-selling Mercedes-Benz model in the U.S. market.
Production of the C-Class will also be altered back in Germany. The production of the C-Class sedan for markets in Europe will be concentrated at the Bremen plant in the future.