It’s hard to believe that as recently as 2010, Maserati’s annual sales were a cottage industry-like 5,675 cars. In less than five years, Maserati has managed to increase those figures more than sixfold—and this is before the Levante SUV, expected to be the most popular model, has even arrived.
Yes, Maserati has confirmed it sold approximately 36,500 cars in 2014, up 136 percent on the 15,400 it sold the previous year, and thus a new record for the brand. And with the arrival of the Levante, plus new sports models like the production Alfieri and next-generation GranTurismo, Maserati is well on its way to achieving the 50,000-unit sales target promised by Fiat Chrysler Automobiles [NYSE:FCAU] CEO Sergio Marchionne back in 2011.
Maserati said it experienced growth in all major markets. North America remained the biggest region with 14,690 cars sold here, up 110 percent on 2013’s tally. The second biggest was China, with 9,400 units and growth of 148 percent compared to 2013. In third place was Europe, which in spite of the widespread economic instability, also recorded a large rise of 153 percent compared to 2013, with no fewer than 6,360 units sold.
The midsize Ghibli sedan was by far the most popular model, accounting for 23,500 units of Maserati’s sales total. The fullsize Quattroporte was the next most popular with 9,500 sales in the year. The total was completed by 3,500 units of the GranTurismo and GranTurismo Convertible models.