It may have taken six years, but Lamborghini can now finally proclaim that it has beaten its previous sales record of 2,430 cars set in 2008 during the height of the global financial crisis. Over the course of 2014, the Italian marque managed to move 2,530 units, with sales up in virtually all markets.
Incredibly, the result represents a 19 percent gain on the 2,121 cars Lamborghini sold in 2013. This is almost entirely due to the introduction of the Gallardo-replacing Huracán, which has proven to be a hot seller.
Since its market introduction last summer, Lamborghini took in approximately 3,300 orders for the Huracán for the year ending December 31, 2014 and managed to deliver 1,137 of these. The flagship Aventador also continues to be popular, with 1,128 of the coupe and roadster models delivered during 2014.
Also during 2014, Lamborghini delivered its final 265 Gallardos, bringing the car’s total run over its life to 14,022 units.
Lamborghini doesn’t give a breakdown of sales for individual markets but says the U.S. remained its single-biggest market. China followed closely behind.
‘‘In 2014, Lamborghini delivered a very satisfying performance, confirming again the strength of our brand, product and commercial strategy,’’ Lamborghini CEO Stephan Winkelmann said in a statement.
Unfortunately, there has been no mention of plans for the on again/off again Lamborghini SUV. The last we heard, Lamborghini parent company Audi is still considering whether the vehicle should be built. Although previously confident of the vehicle’s performance in the marketplace, managers are now reportedly concerned that deteriorating economic conditions in key markets like Russia and the Middle East may hurt its potential.
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