Under the previous antitrust rules, no company could control 50% of the Japanese market for any product, but the new rulings will look at global market share instead when reviewing mergers and acquisitions. The changes are designed to strengthen Japanese companies' competitiveness on world markets, but won’t take effect until the 1st of April. Toyota taking a controlling stake in Fuji Heavy is sure to bring that number one automaker spot ever closer to the Japanese giant. We also hope that Toyota will take advantage of Subaru's expertise in AWD and performance cars and apply them to future models. Subaru could definitely add some spice to the normally staid Toyota lineup.
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July 10, 2020