New Velite concept to herald Buick Blue brand for eco cars

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Buick Velite concept, 2016 Guangzhou auto show

Buick Velite concept, 2016 Guangzhou auto show

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Buick has released a single teaser shot for a new concept car debuting on November 18 at the 2016 Guangzhou auto show. The concept is called the Velite and its purpose is to mark the introduction of a new Buick Blue brand for electrified vehicles in China.

Velite will be a familiar name to Buick fans. It was last used on a convertible concept Buick rolled out at the 2004 New York auto show, and in September rumors surfaced that Buick is planning to launch a version of the Chevrolet Volt in China wearing the Velite name.

The new Velite concept looks to be related to the Volt, although the exterior is unique. The concept is also said to be coming with a high-performance plug-in hybrid powertrain, as opposed to the Volt’s extended-range electric powertrain.

2017 Chevrolet Volt

2017 Chevrolet Volt

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That’s all the information we have regarding the new Velite concept at present.

As for Buick’s electrified vehicle strategy, the automaker in April unveiled the LaCrosse Hybrid for the Chinese market. Buick says it will follow this up with hybrid, plug-in hybrid and extended-range electric vehicles, though most likely for the Chinese market only.

Buick will also use the Guangzhou auto show to introduce the first of its more upmarket Avenir models, the GL8 Avenir minivan. For more coverage on the Chinese show, head to our dedicated hub.

 
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