As a sign of how silly Formula One sponsorship can get, Red Bull Racing, which is funded by the Red Bull energy drinks company and has Infiniti as a title sponsor as well as Renault as a power unit supplier, has decided to give its power unit a name. The name will be that of Swiss watch company Tag Heuer. Tag Heuer, of course, is a long-time sponsor of McLaren, but after the fellow British team’s disastrous run this season the watch company decided it was best to jump ship. The deal with Red Bull Racing is said to be a multi-year arrangement. In addition to getting naming rights for the...
McLaren's Ties With TAG Heuer Grow Deeper
The relationship between McLaren and watchmaker TAG Heuer dates back some 28 years, and has spanned an impressive 140 victories, 134 pole positions, six constructors championships and nine world champions. McLaren drivers such as Alain Prost, Ayrton Senna, Mika Hakkinen and Lewis Hamilton have...Kurt Ernst
Alain Prost To Be Honored At 2012 Goodwood Festival Of Speed
To mark its second year as the official timekeeper of the Goodwood Festival of Speed, luxury watch manufacturer TAG Heuer is staging a unique and remarkable photographic exhibition at the event dedicated to the legendary French racing driver, Alain Prost. He may have his detractors but...Viknesh Vijayenthiran
Timepiece Titivation: 5 Watches For The Tardy Gearhead
Some things in the motoring world are inexorably linked. Classic car enthusiasts often have an interest in other classic transport - boats, aircraft, motorcycles. The glitz and glamour of Formula 1 racing goes hand-in-hand with champagne. Many motorsports though have a timepiece connection. In...Antony Ingram
Tesla Kicks Off First Zero-Emission Round-The-World Tour
Swiss luxury watch manufacturer TAG Heuer is celebrating its 150th anniversary and as part of the occasion has teamed up with Tesla to create a special one-off example of the famous all-electric Roadster. Decked out in special livery and fitted with a unique interior by Tesla design chief Franz von...Viknesh Vijayenthiran
Tag Heuer And Tesla Team Up For Special One-Off Roadster - New Images
Luxury Swiss watch manufacturer TAG Heuer has celebrated its 150th anniversary with the reveal of a special edition Tesla Roadster, which made its debut earlier this month at the 2010 Geneva Motor Show and marks the beginning of a new worldwide partnership between the two firms. The one-of-a-kind...Viknesh Vijayenthiran
The mobile phone’s official name is Meridiist Automobili Lamborghini and it’s available now at select watch, jewellery and Lamborghini stores.