Egoist: Noun. A believer in egoism; an egocentric or egotistic person. That's the definition of the new name reported to be attached to the 2012 Nissan GT-R luxury model that was expected to be called the SpecM. But how will that sit with Americans? Highly individualized, buyer-centric customization programs are nothing new to the luxury and performance world. Among others, BMW has its Individual program, Ferrari has One to One, and Lamborghini has Ad Personam--all three named around the theme of personalization and individuality. These are the core tenets of the automotive egoist...
Spy Shots: 2011 Nissan GT-R SpecM
The Nissan GT-R SpecM is overdue already, but appears to be nearing completion.Viknesh Vijayenthiran
2011 Nissan GT-R SpecM May Crack $200,000 Mark
The 2011 Nissan GT-R SpecM is expected to debut early next year.Viknesh Vijayenthiran
More Updates Coming For 2011 Nissan GT-R
The new 2011 Nissan GT-R should first go on sale in the first half of next year.Viknesh Vijayenthiran