Retail

When it comes to shopping for a new car, the most enjoyable part of the whole process (for us, anyway) is the test drive. While most of us have learned how to do the dance with car salesmen, we wouldn’t really rate “personal contact” as one of our key reasons for visiting a dealership. These days, information on new cars is plentiful, and a few hours worth of research can tell you all you need to know about a new car, including its strengths and weaknesses. That’s why we’re a bit puzzled at the logic behind Audi’s latest trend in retail, something...