In 2010, BMW launched a pilot program in Munich that it called “BMW On Demand.” Based at BMW Welt (BMW World), the program allowed drivers to rent various BMW models by the hour, day or week, with prices starting from $22 per hour for a 1-Series. Now that car sharing and the idea of short-term rental is growing in popularity in the United States, BMW feels the time is right to expand the program to the U.S. market. New York City’s BMW of Manhattan has been chosen to debut the BMW On Demand USA service with a fleet of 100 BMW 328i sedans. As Autoblog points out, BMW is...
Packing For SXSW? Grab These Two Apps For Motoring Around Town
Back in the late-mid-80s, South By Southwest was a humble music festival. Then someone -- possibly Al Gore -- invented the internet, Austin became a second Silicon Valley, and today, SXSW (as it's now known) is a jumble of music, film, and interactive technology. For the traveler, SXSW is also a...Richard Read
BMW On Demand Rental Scheme Means Almost Anyone Can Drive In Luxury
BMW is now making it easier than ever to slide behind the wheel of a luxury car by launching a new rental program that allows customers to drive away in one of any BMW model currently on sale. Dubbed BMW On Demand, the pilot program is being run out of the BMW Welt In Munich, Germany and will...Viknesh Vijayenthiran
Guy Rents 2010 Ferrari 458 Italia, Then Crashes It
Only yesterday we reported that too many 2010 Ferrari 458 Italia supercars have been written off, either due to careless drivers crashing them or the cars themselves spontaneously combusting. We even saw one of the rare beauties suffering a crash just one day after leaving Ferrari’s factory in...Viknesh Vijayenthiran
Want To Drive a Ferrari 458 Italia? Rent It at Gotham Dream Cars
So you really, really want to drive that new Ferrari 458 Italia--but there's that pesky problem of the two-year waiting list to buy one since it launched in summer 2009. Now Gotham Dream Cars, the exotic-vehicle rental firm with New York and Miami outlets, has acquired one. And you can rent it for...John Voelcker
The Bugatti Veyron experience isn't priceless: it's $25,000 a day
With only about 300 of the Bugatti Veyrons in existence, a single-day rental may be the only chance some get to experience the car first hand. And for £16,000 ($25,000) the folks at Holders Vehicle Contracts in the UK will deliver exactly that. The single-day rate might sound like a pittance...Ralph Hanson
Earlier today we told you how Nissan is now offering to upgrade original-spec GT-Rs with a host of better parts including suspension upgrades and engine mounts. Now Nissan's racing and tuning arm, Nismo, has decided to release upgraded engine and transmission management software, but in a novel manner. They're renting it. Yep, for ¥294,000 ($3,090) you get ECU and TCM modules for 24 months, but after that time, you'll have to either return the computer units or pay an additional ¥31,500 ($330) per year. It's a standalone package that can be added to any GT-R, including the SpecV (pictured)...