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Project

  • Bloodhound SSC 1,000 mph land speed record car

    If you've been following the race for the Land Speed Record you'll be familiar with Bloodhound SSC. The U.K-based team headed by Royal Air Force pilot Andy Green hopes to smash the previous record, set by Green himself, by achieving over 1,000 miles per hour. A car with the Bloodhound name has already set a new land speed record though, and this one contains no pilot. The 20 inch balsa wood model has set a new scale speed record of 259mph. A team of 13 and 14 year old students from Joseph Leckie Community Technology College in Walsall in the U.K. were inspired by Green and the Bloodhound...

  • BMW Isetta minicar
    Video: BMW’s new sub-brand to revive Isetta name?

    For the older European readers out there, the mention of the words BMW Isetta probably conjures up nostalgic images of little, egg-shaped cars trundling around the city, with styling that looked possibly as cheerful and non-threatening as a car could ever get. Built in the 1950s and ‘60s, the...

  • BMW Munich headquarters
    BMW rules out fourth brand, favors new "sub-brand"

    Since the release of its official strategy in September of 2007, media sources around the world have been speculating that BMW was looking at either launching its own new brand or acquiring one to help expansion. BMW already has a foothold in the luxury and ultra-luxury segments with its BMW and...

  • BMW Munich headquarters
    BMW picks Bosch and Samsung JV as Project i battery supplier

    BMW's foray into the world of hybrids is expected to begin at some point this year with the release of a hybrid variant of the 7-series flagship and eventually the X5 and X6 SUVs as well. While development for those cars is mostly complete, BMW is preparing its next-generation of hybrids and...

  • Bertone Project M supercar Mantide
    Mantide supercar to challenge Corvette ZR1’s Nurburgring lap time

    With a hexagon-centric theme and styling that looks like it was sent back through a space-time rift from 2020, the Bertone Mantide is a new and polarizing figure in the design world. Soon, however, it may also be a prominent figure in the performance world as the owner of the car reportedly wants...

  • BMW Munich headquarters
    Report: First BMW Project i car coming in 2012

    In March of 2008 BMW first announced plans to establish a new research division called ‘Project i,’ whose task would be to develop a number of solutions for a vehicle designed for congested city motoring. The goal of Project i was never to exclusively develop one type of vehicle or...

  • BMW Munich headquarters

    Since the release of BMW’s official strategy back in September 2007, media sources around the world have speculated about the carmaker looking to either launch its own new brand or acquire one to help its expansion. Instead, BMW established a new environmental think-tank dubbed 'Project i', whose task is to develop a number of solutions for a vehicle designed for congested city motoring. The Project i division runs independently to BMW and has been given until the middle of the next decade to develop a concrete solution for a possible range of city cars. The urbanized car for the masses...

  • audi intelligent emotion design project 022
    Student designers tapped for Audi 'Intelligent Emotion' project

    The future of automotive mobility is a question that has always captivated the mind of the carmaker and the driver alike. Today Audi takes its turn to give us a glimpse into what they think the future may hold, seen through the eyes of design students at the Munich University of Applied Sciences...

  • 2011 Porsche 911 spy shots
    Spy shots: Next-gen Porsche 911 Carrera takes to the 'Ring

    The current 997 Porsche 911 is still being updated for its mid-cycle refresh, with only the standard Carrera, Carrera 4, and Targa, and GT3 receiving the update. Still in the works are the new Turbo and the GT2 models, though they too are drawing near to their expected unveiling. Last year a test...

  • 2010 Mini E
    Report: Fiat and BMW working on new small car family

    Last year BMW and Fiat first started looking at cooperation over parts and platform sharing and possibly sales and distribution synergies, but with Fiat aligning itself with Chrysler earlier this year the scope of its workings with BMW have widened. Though exact details remain scarce, BMW and Fiat...

  • smart 4door
    Report: Smart planning new 'ForTwo +2' four-seat city car

    Tiny, economical, yet stylish and trendy, the Smart ForTwo has proved a mammoth success in the U.S., with actual demand far outstripping projections. Toyota's iQ, Audi's A1 and BMW's upcoming Project 'i' minicar are both on the table for U.S. sale as well - though none are confirmed yet - so Smart...

  • 2009 Ford Ka
    U.S. market primed for minicar resurgence

    With the global economic crisis forcing consumers to tighten their purse strings, small cars with low sticker prices and high fuel efficiency are becoming more and more popular. While European and Asian markets have been popular with small cars for some time now, it is only recently that selling...

  • Mini-E

    Built in six months from start to finish, the Mini-E project is a remarkable example of just what can be done when bright minds are given the leeway and resources to create a modern EV from an existing platform. But at its root, the Mini-E still only a conversion of a combustion-engine vehicle, not a purpose-built electric car, and that's part of the ultimate goal of Project i. The Los Angeles Auto Show offered an opportunity for many members of the press to get behind the wheel of the Mini-E, proving the car is a sprightly and fun-to-drive car, true to its Mini platform. Now that its first...

  • project kahn audi r8 001
    Audi R8 by Project Kahn

    Afzal Khan, owner of the eponymous 'Project Khan' outfit, has unveiled his latest creation in what has come to be a long line of customized luxury supercars. This time around the Project Khan team has taken Audi's popular R8 super-sports car and tinkered with its appearance and handling slightly...

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