Acura and Lexus aren't the brands you'd normally think of when you think of Ford's competition, but those are exactly the targets of Ford's latest ad campaign for the new 2010 Taurus. Featuring a series of torture tests, the ads try to convey the level of quality and value offered by the big American sedan. One ad depicts an interior quietness test, with a roaring jet-powered dragster between the 2010 Taurus and the 2009 Acura RL. Ford claims the Taurus is 5% quieter. Another ad shows the Lexus LS460 and the Taurus following a gravel truck. The hail of stones badly chips both cars' paint...
Report: Ford to put new Duratec V6, 400hp V8 into 2011 Mustang
Despite all the excitement over Ford's EcoBoost twin-turbo six-cylinder engine lineup, the company has yet to drop it into the most likely candidate: the Mustang. That's still the case, but at least a new 3.7L V6 is being tipped to replace the aging 4.0L V6 currently in use. Despite its...Ralph Hanson
Ford reopens Cleveland Engine Plant No. 1 for EcoBoost production
After shutting down its storied Cleveland Engine Plant No. 1 back in 2007, Ford has kicked the site back into life with production of its brand new EcoBoost engines starting today. The plant is the first manufacturing site in the world to build the EcoBoost engine and the first examples are...James Martinez
Ford unveils global-engineered Transit Connect van, electric version coming in 2010
We rarely cover news about commercial vehicles on this site but Ford’s new 2010 Transit Connect has some significance as it is the first of a new range of globally designed and engineered vehicles being brought over to the U.S. market. Aimed at small business users, the Transit Connect is a...James Martinez
Ford reveals 2010 Taurus sedan pricing
Ford’s facelifted Taurus sedan was revealed today just hours ahead of its debut at the Detroit Auto Show, revealing a new design theme that was first showcased on the updated Fusion range and is expected to filter across more Ford models over the next couple of years. Alongside the unveiling...Ralph Hanson
Ford reveals full details for EcoBoost engine, confirms launch in Lincoln MKS, MKT, and Ford Flex models
The first in a wave of new EcoBoost engines makes its debut in the Lincoln MKS, MKT and Ford Flex later this year as part of Ford’s global initiative to provide powertrains that deliver high output but low consumption and emissions. The first engine will be a 3.5L petrol V6 with...Viknesh Vijayenthiran
The 2010 Mazda3 Hatchback has been revealed. Click here for all the details and images. Mazda took the covers off the sedan version of the 2010 Mazda3 at this week’s Los Angeles Auto Show, and now it has released some official 'spy shots' of the upcoming five-door hatchback model. Despite being clad in some heavy camouflage gear, we can see that the general shape of the car is a little sleeker than the outgoing model and the front appears to have picked up the recent revealed sedan's slightly strange 'smiling' appearance. It is expected that the Mazda3 hatchback will be offered with the...