If you're like us, you may be wondering how to sell your spouse on a 450-horsepower desert sports car.
Fear not, because the online configurator for the 2017 Ford F-150 Raptor is live, and now you can toss aside those pesky frivolities like $295 bed dividers and focus on visualizing the "value for money" argument.
The 2017 Ford F-150 Raptor starts at $49,520 after you factor in $1,195 for destination and delivery (Eds note: Ouch.) for a SuperCab model. Ruby Red is the only premium exterior shade for $395 more, and Ford can keep it, we'll take ours in Lightning Blue please.
One step up from base is a popular equipment package that tacks on $3,158 for heated front seats, leather accents, Sync 3, and an 8.0-inch touchscreen. Going the distance with the upgraded package requires $9,345, but adds active safety features such as lane-departure warning, leather seats, keyless ignition, premium Sony audio, trailer-brake controller, and "Danger Zone" on constant playback.
From there, you can get all kinds of silly with $1,075 exterior graphics, or $900 in menacing hood features—but that would be just excessive. A 4.10 front axle with Torsen differential is a $500 upgrade that we imagine many will opt for.
When the Raptor goes on sale later this year, we'll be keen to see how many leave the factory with a sticker below $55,000 (or even $60,000). Not many, is what we're guessing.