Unless you’ve been living under a rock for the past year, you’ll know that the first in a new trilogy of Star Wars movies is coming to theaters on December 18. In celebration of the new movie, entitled Star Wars: The Force Awakens, Dodge has released its own Star Wars-themed ad.

The ad recreates the famous imperial march of earlier movies, but instead of actual soldiers the march is made up of Dodge’s full lineup. Leading it all is a Dodge Viper ACR, which looks very sinister in its black paint scheme.  

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Of course, Dodge isn’t the first automaker to channel Star Wars in one its ads. Volkswagen enjoyed some success with its original The Force ad for Super Bowl XLV. It then followed up with The Bark Side a year later, but this one fizzled.


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