Over the weekend a photo of a 2015 Dodge Challenger SRT Hellcat's window sticker started making waves on the Internet. Why? Because it listed an eye-watering $150,000 San Diego Market adjustment. Fortunately, that image is a lie. There is no Hellcat with a $150,000 markup.
The window sticker belongs to a silver 2015 Dodge Challenger SRT Hellcat sitting at Perry Chrysler Dodge Jeep Ram in National City, California. There's no question that the window sticker pictured clearly states a $150,000 San Diego Market adjustment, but it's simply not true. How do we know? We called the dealership.
We spoke with the new car sales manager Terry Toudle. He informed us the entire thing was a mistake. Here's how it happened: The silver Hellcat arrived at the dealership and went to the back lot. The management didn't want it on the show floor with a window sticker price stating MSRP because they knew someone would want to buy it for that. You see, almost no Hellcats are being sold for MSRP right now, as we've heard most are being sold with a $10,000 to $20,000 market adjustment.
2015 Dodge Challenger SRT Hellcat Mark Up
Terry told a sales associate to put a "Not For Sale" sticker on the car until the general manager and owner of the dealership could set a fair price on the car after the weekend. Said sales associate decided that instead of doing as instructed, he'd put something on a window sticker so ridiculous, no one would seriously consider buying it. And then someone snapped a photo of it and posted it on the Internet. Rumors started flying—with zero investigation—and now the world thinks Perry Chrysler Dodge Jeep Ram is trying to sell a 2015 Dodge Challenger SRT Hellcat for $212,000 and change.
Terry assured Motor Authority that while the car will not be priced at MSRP, it will not have a $150,000 mark up. Pricing has not yet been set, but the window sticker with the $150,000 market adjustment has been removed.
While we don't approve of dealerships gouging customers with exorbitant markups, we give Terry and the folks at Perry Chrysler Dodge Jeep Ram credit for being honest and owning up to a mistake.