Additional photos can be seen on Chinese website Autohome (via World Car Fans). They include a shot of the interior, which shows an emergency stop button located on the center console. This suggests that the car in the photos is a prototype, albeit one built to almost production standards.
According to local media, the production version of the New Midsize Coupe has been developed exclusively for the Chinese market, as it is said to utilize the platform found in VW’s Sagitar (the locally manufactured Jetta) already in showrooms there. Its debut is expected to take place at the 2014 Guangzhou Auto Show in December.
If it proves popular, we may see the car offered outside of China once VW launches its next-generation, MQB-based Jetta around 2016.

Volkswagen New Midsize Coupe concept, 2014 Beijing Auto Show
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