Nissan Project Titan
Nissan is turning to the public for help in the design of a custom Titan pickup, announcing this week at the 2014 Shooting, Hunting and Outdoor Trade Show in Las Vegas that it will crowd-source ideas to “help determine the adventure” the vehicle’s design takes. This will be the third time that Nissan has utilized the public’s help for the design of one of its vehicles, with the first of such projects being 2012’s Project 370Z tuner build. Nissan also got the public involved with the design of its IDx sports car concepts, one of which has been confirmed for production.
A new Project Titan has been established for the design of a special pickup, and right now the Japanese automaker is engaging shooting, hunting and outdoor journalists by asking them to submit their "ultimate outdoor adventure" via Twitter or video. Around 2,500 journalists have been invited to participate in this initial phase of Project Titan. Some of the suggested adventures include four wheeling across the Baja, hunting big game in Alaska or fishing for steelhead trout in Idaho.
In the months to come, additional project phases will roll out and be communicated via the @NissanTrucks Twitter handle and on Nissan’s Facebook page.
We’re sure some of the more popular ideas may even make it onto the next-gen Titan. As Nissan continues the development of the new vehicle, the automaker has revealed its gathering insight from the people who know trucks well, and Project Titan is said to build on previous efforts to talk to the people who best understand what truck buyers really want.
Few details are known about Nissan’s next-gen Titan. The automaker has confirmed, however, that the vehicle will be equipped with an optional Cummins 5.0-liter V-8 turbodiesel engine developing in excess of 300 horsepower and 500 pound-feet of torque. A launch is expected within the next two years.