Hyundai has big plans for the 2013 SEMA show in Las Vegas. The Korean car maker has already revealed two show cars--the 1,000 horsepower Bisimoto Genesis Coupe and "Yellowcake" Veloster Turbo--but it's not done yet. The third SEMA concept is another Genesis Coupe, with a retina-searing paint job of its own.

The JP Edition Genesis Coupe--a collaboration between Hyundai and tuner John Pangilinan--sports a custom hue called Atlantic Blue. The name sounds a lot more mellow than the SEMA Veloster's 'Yellowcake" paint, but after one look at this Genesis, you'll be convinced that it's radioactive. Assuming your retinas haven't melted.

The intense paint is complimented by fender flares, an APR carbon-fiber splitter, Seibon carbon-fiber side and rear lip kits, and custom headlights with V-LEDs.

The JP Edition Genesis Coupe rides on 19-inch MORR VS52 wheels and Toyo Proxes tires. To make sure there isn't any space between tire and wheel well, the Genesis Coupe was also treated to a lower ride height.

Under the hood, the emphasis was on affordability as much as performance. Modifications were limited to bolt-on parts like an AEM cold air intake and ARK exhaust system. This car lets its eye-catching exterior do most of the talking.

With that in mind, the Recaro sport seats and Takata racing harnesses might seem a bit unnecessary, but what SEMA car would be complete without a little exaggeration? The interior was also fitted with Katzkin suede trim and an upgraded Alpine audio system.

Look for more custom SEMA cars as the show's November 5 opening date approaches, and head over to our dedicated hub for the latest updates.


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