The show proved a hit, with the inaugural 10-episode season drawing around 10 million unique viewers. A second season has since been announced and will commence this summer, but this time around there’s sponsorship dollars at hand.
Acura has signed on as the sole sponsor of the show, which will spawn at least 24 more episodes spread over the remainder of this year and into 2014. Acura and Seinfeld, of course, are quite familiar with each other, having worked together on a Super Bowl ad in 2012.
As part of the new deal, Seinfeld will incorporate several Acura models into the show, including the new 2014 Acura MDX that also launches this summer.
"We at Comedians in Cars Getting Coffee are so glad a company we already admire has stepped forward to support us," Seinfeld said in a statement. "Not everyone understood what we were doing.”
You can watch the new season on Sony’s Crackle online channel or the show’s dedicated website. Some of Seinfeld’s fellow comedians set to appear include David Letterman, Sarah Silverman, Chris Rock and Don Rickles.