You may find the color of this Rolls-Royce Ghost Extended Wheelbase a bit distressing, but there's a good reason for the particular hue applied to this car.

The car was painted this way to help foster support for breast cancer care.

It was commissioned by FAB1, an organization headed by British broadcaster Chris Evans and which aims to raise funds for breast cancer care.

However, the paint finish is only part of the scheme. The one-off Ghost will be used as a hire car in the UK over the next 12 months, with all proceeds from the hire service being donated.

The car will also make appearances at exclusive events and be used by celebrities in order to build awareness for the FAB1 cause. Organizers are hoping to raise at least a million pounds (approximately $1.53 million).

In support of the project, Rolls-Royce has combined numerous exclusive bespoke elements, from pink accented umbrellas, to hand-embroidered headrests featuring the breast cancer care pink ribbon motif.

Further enhancements include unique ‘FAB1’ treadplates and a custom pink and cream leather interior. The cabin is also enhanced with hand veneered picnic tables, 9.2-inch LCD screens and a champagne coolbox.

The project kicks off tomorrow with a drive at Land’s End in England.

In case you were wondering, the FAB1 name comes from the pink Rolls-Royce seen in the 1960s British science-fiction television series Thunderbirds; owned by London agent Lady Penelope and driven by her butler, Parker.