It should come as no surprise, then, that Bolt’s personal car since 2009 is a Nissan GT-R. In Nissan’s eyes, the fastest man in the world driving the fastest production Nissan ever built is the recipe for marketing gold, so the automaker has signed the Jamaican sprinter to a multi-year advertising campaign.
The “What If” advertising campaign blends catchy imagery with attention-grabbing titles, and will be rolled out at various international airports beginning today. Expect to see the ad featuring Bolt and the Nissan GT-R In Tokyo, Osaka, Hong Kong, Seoul, Kuala Lampur, New York, Los Angeles, Chicago, Frankfurt, Rome, Johannesburg and London.
Usain Bolt and the Nissan GT-R
The timing is perfect, as Bolt will surely be grabbing headlines at London’s Summer Olympic Games. Backing up the airport ads, Nissan has a dedicated global Facebook page that will provide more of a backstory and include sharable content.
Nissan sees this as a long-term opportunity to highlight its innovative approach to building cars. Expect future campaign ads to feature other Nissan vehicles and technologies, such as the Leaf’s smartphone-directed remote-charging capability.