If you haven't read our first drive review of the 2013 Cadillac XTS, do it now, and take that knowledge with you as you build your own XTS with the newly-launched configurator.

Starting from $44,995, the XTS isn't exactly affordable for many, but it's a far cry from priced out of competition with the likes of the Lexus GS, Audi A6, Mercedes-Benz E-Class and BMW 5-Series, even though it's slightly larger.

An open question is how well buyers will like Cadillac's new CUE system in comparison to Audi's MMI, BMW's iDrive, and Mercedes-Benz's COMAND systems, but the slick interface and button-sparse design is certainly intriguing.

As for how we'd build an XTS, why not go for the gusto and get an all-wheel drive Platinum model in White Diamond Tricoat paint, with Platinum/Cocoa leather interior? This nearly maxed-out version of the XTS clocks in at $62,300 total. Spendy, but still on par with its German and Japanese alternatives.