This year, a MINI Roadster was handed over to Franca Sozzani, the chief editor of Italian Vogue, who opted to apply a floral theme to the open-air MINI.
Considered to be the most influential woman in the Italian fashion scene, Sozzani even drives a MINI herself.
Of her work on this year’s Life Ball car, Sozzani said, “The concept behind the MINI customization is inspired by the beautiful and elegant women who in the past used to wear a scarf draped around their head when driving a convertible. Flowers are a symbol of joy and life. And the Life Ball is always fighting for life and joy.”
The annual event, attended by some 43,000 guests in 2012, raises money to fight the spread of HIV and AIDS, and MINI has donated cars for auction since 2001. Sozzani’s restyled MINI Cooper Roadster S drew a winning bid of 54,000 euros ($68,866), bringing MINI’s contribution to the Life Ball event to over $725,000 to date.