This December we’ll finally get to see the unveiling of the production version of Toyota’s ever evolving FT-86 Concept, and Subaru’s version of the car for that matter, but until then Toyota is doing everything it can to flog its concept car, announcing this week a new app as well as a worldwide marketing campaign.

Available now on the Apple iTunes Store, the app allows you to submit photos of the FT-86 for posting on the “FT-86 World Report”, an interactive movie website posing as a news center for all things FT-86 related.

Importantly, Toyota acknowledges that the FT-86 is driving around on public roads already and is asking you to keep an eye out for it.

Note, the app is designed to only work with the Apple iPhone4 and iPod touch 4th Generation.

You can access the FT-86 World Report homepage by visiting this link. On the site, you can select which region you live in to see if anyone has already submitted a photo of the FT-86 in your own backyard.

As mentioned, the production version of the FT-86 Concept and its Subaru twin will be unveiled this December at the 2011 Tokyo Motor Show.

To follow our complete coverage of the car, including the U.S.-bound Scion variant, click here.