The New Orleans Saints will be playing in the Mercedes-Benz Superdome for the next 10 years, the carmaker announced today. The brand is already the "official and exclusive" vehicle for the Saints.

In addition to the NFL tie-in, the stadium naming deal means the Mercedes-Benz name will be headlining the likes of the 2012 Men's Final Four and BCS Championship game and the 2013 Super Bowl.

Mercedes-Benz says it's a natural alliance between a world-class brand and a world-class facility, but to our eye it looks a lot like a competitive step in the ongoing war between Mercedes-Benz and BMW for the hearts and minds of the American public. BMW continues to lead in the sales race, but Mercedes-Benz apparently isn't willing to give in without a serious fight.

The price of the naming deal wasn't disclosed. The Superdome recently finished a $336 million dollar renovation that took six years to complete.

The Superdome has hosted six superbowls since 1981, with the seventh due in 2013.