The global financial crisis of the recent past appears to be well and truly over, with sales of luxury cars once again at record levels.
Yesterday we saw Daimler announce record profits on the back of strong demand for its Mercedes-Benz brand and today we have news that Ferrari has sold the most cars ever in its entire history, with a total of 3,577 of its exotic supercars finding a home during the past six month period.
This has resulted in record revenues of $1.55 billion, a staggering increase of 19.6 percent over the same period a year ago, while profits are now up 23.5 percent to 131 million.
It’s interesting to note that the record sales does not include numbers for the new FF, which we already know is sold out until 2012. Deliveries of Ferrari’s first four-wheel drive four-seater have only just begun but its numbers will be included in the automaker’s yearly figures.
Key markets included the U.S., which saw a 23 percent rise in sales compared with the same period a year ago, as well as China, which saw a whopping 116 percent rise. This makes China now the second largest market for Ferraris after the U.S., having received 378 Ferrari’s versus the U.S.’ 939. Germany was the third biggest market for Ferrari, with 337 of the Prancing Horses being sold there during the past six months.
If the trend for the first six months continues at these levels in the second half of the year, 2011 is certainly going to be remembered as one of the best in Ferrari’s history.
Another interesting tidbit revealed today is that every Ferrari sold during the period was personalized, leading the automaker to establish the new Tailor Made customization program, which launches in September.
The new program will enable clients to create an individual car, using exclusive and unique materials, color and trim with the support of a dedicated team, just like they would custom order a suit. To see just what is possible, click here for previous post.