We’ve seen plenty of special police cars in the past, including a Lamborghini Gallardo, Porsche 911 and even an impounded Dodge Viper, but the latest is just too cute to ignore. BMW has this week presented the Woodcliff Lake police department in New Jersey with a brand new MINI Cooper.

The car is emblazoned with the message ‘DON’T TXT & DRIVE’, highlighting a local initiative to stop drivers using their mobile phones while behind the wheel.

“This vehicle drives home a critical point,” said Woodcliff Lake police chief Anthony Jannicelli. “A driver taking his eyes off the road for five seconds at 60 mph to just read a text message travels the length of football field essentially with his eyes closed.” 

No other major modifications have been made to the car. It will essentially be used to drive home the message, carrying it wherever it goes and acting as a powerful reminder of what is certainly a serious issue.