Talk of a new convertible version of the Mercedes-Benz C-Class dates back several years. However, the CEO of Mercedes-Benz USA, Steve Cannon, has now finally stated that the car is in the works and will be offered for local sale.
Currently, the cheapest Mercedes convertible is the E Class Cabriolet, which starts at close to $60k. A C-Class convertible, which is likely to be called the C-Class Cabriolet, will be priced closer to the C-Class Coupe’s starting price of $37,800.
Cannon made the revelation during an interview with USA Today. He also said that Mercedes would add 11 brand new models and refresh or replace 19 existing models in its U.S. lineup by 2020.
For the German automaker, the launch of the new C-Class Cabriolet is part of its overall strategy to lure younger buyers to the brand by offering smaller and more affordable models. We’re also going to see a new CLA Class four-door coupe positioned below the C-Class range, as well as a crossover variant likely to be called the GLA Class.
Another of the new models Cannon is referring to is an extra-long version of the next-generation S Class, which will add an extra 10 inches to the wheelbase of the regular S Class and will likely be called a Pullman. It will serve as the replacement for the failed Maybach range.
Others new models are likely to include the S Class Cabriolet that we recently spied, an electric version of the B Class, as well as a BMW X6 rival based on the M Class and tipped to be called the GLS Class.
2015 Mercedes-Benz C Class spy shots
As for the new C-Class Cabriolet, it will be based on the next-generation C-Class due sometime in 2014. In addition to the regular sedan and the convertible, a coupe will return, as will high-performance AMG versions. It’s not clear if Mercedes will bring the wagon version other markets will enjoy.
Underpinning the new C-Class range will be Mercedes’ MRA (Modular Rear-wheel Architecture) platform, which debuts next year in the new S Class. A turbocharged four-cylinder engine is expected in the base model, while a V-6 and possibly new diesel and hybrid options will also be offered.
The convertible will likely be launched about one year after the sedan. While you wait for its arrival, you can view a prototype of the new C-Class sedan in our previous spy video post.