Swiss watchmaker Parmigiani Fleurier has released an updated version of its Bugatti Type 370 wristwatch for 2009, after enjoying two years of success including winning an “International Watch of the Year” award back in 2006.

The watch was originally released to celebrate the launch of the Bugatti Veyron 16.4 supercar, and was designed so that the driver can see the time without taking their hands of the steering wheel. Only 200 were to be built specifically to accompany the Bugatti Veyron.

As we approach the end of production of the Veyron, Parmigiani Fleurier has released a new edition to mark the end of production of the actual timepiece. The new series is called the Centenaire and there are just two examples planned for production.

Each is crafted from 18-karat rose gold and platinum and etched by engraver Philippe Bodenmann in a process that takes more than 300-hours to complete. The watches also feature calfskin straps furnished by Bugatti's partner Hermes and mark the company's 100th anniversary.

This isn’t the only new Bugatti Parmigiani Fleurier has released this year. Along with the recently revealed 2009 Bugatti Galibier 16C the Swiss watchmaker launched a special removable clock that can be carried around by the driver once they have left the car.

[Autoblog]