Volkswagen-owned Skoda doesn't get much press in the U.S. but over in Central and Eastern Europe it is one of the most popular automotive brands. Having launched new versions of its mainstream Octavia and Superb sedans in the past year, the company last week took the covers if its all-new Yeti compact SUV and is still planning the reveal of even more models.

One model confirmed for production is a wagon based on the Superb flagship but according to latest reports Skoda will also launch a compact, mid-engined roadster based on the VW Bluesport concept car from January’s Detroit Auto Show.

Skoda’s traditional strength has been its affordable image but in more recent years, thanks to the infusion of design and engineering from VW, the company has grown to match the quality of the likes of Honda, Volvo and even its German parent. A sporty and affordable roadster built along the lines of the Bluesport could finally help cement Skoda’s placing among these rivals.

This computer generated rendering gives us a possible look for the new roadster model, revealing trademark Skoda features such as the descending character line on the flanks, sweeping headlights, and a horizontal bar grille. If given the green light, the car likely wouldn’t appear until after 2011. To speed up development, powertrain options would likely include current VW Group TSI and TDI four-cylinder engines mated with manual or DSG dual-clutch transmissions.