MINI is set to return to the Super Bowl after a five-year hiatus. The automaker has teamed up with advertising agency Butler, Shine, Stern & Partners to craft a 30-second spot that will feature in the third-quarter of the game.
The information was confirmed by a MINI spokesperson to Advertising Age. The spokesperson also confirmed that MINI’s parent company BMW won’t have a spot this year. You may recall BMW enlisted Katie Couric and Bryant Gumbel for a spot in last year’s game.
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There was no mention of what MINI's new spot will entail but the new Clubman that’s just gone on sale is a likely bet for a starring role. In its last Super Bowl sport, MINI advertised the then-new Countryman.
MINI now joins the likes of Acura, Honda, Hyundai and Kia to have confirmed a spot for Super Bowl 50.
The game is scheduled for February 7 at Levi's Stadium in Santa Clara, California.