The Veritas was first previewed in South Korea back at the Seoul Motor Show in 2007 as the L4X concept car, and will feature GM’s 3.6L global V6 engine and a five-speed automatic transmission in production trim.
In keeping with its luxury theme, the car will also be equipped with massaging rear seats, electric-adjustable headrests and a LCD screen and headset. The cars will cost between 46.5 million and 57.8 million won, which is approximately $41,590 to $51,684.
Daewoo’s CEO Michael Grimaldi said at the Veritas launch that the car reflected Daewoo’s determination to take Korea’s large sedan segment to an entirely new level. “This luxurious rear-wheel-drive sedan offers excellent driving performance while ensuring unmatched interior comfort, spaciousness and safety,” he explained. “Veritas represents the start of a new era for Daewoo, as we begin to replace our entire current product line-up with new segment-leading models between now and 2010.”
Holden is yet to reveal export numbers for the new deal, but competition will be tough as roughly 70% of new cars sold in South Korea are built locally.