Earlier this month we reported that Jaguar Land Rover’s new Special Vehicles Operations (SVO) was looking at SVX branding for fully-capable off-road versions of Land Rover’s SUVs, something along the lines of the hardcore off-roaders found in events like the Dakar Rally and the now-defunct Camel Trophy.

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According to Autocar, the LR4-replacing Discovery SUV due out next year will likely be the first vehicle to be modded for serious off-roading, with the first SVX-badged version likely to debut 12-18 months after the arrival of the regular models.

Land Rover’s Vision Discovery concept from the 2014 New York Auto Show hints at both the styling and technology we can expect on the new Discovery. By further modifying the vehicle for serious off-roading, Land Rover hopes to convince buyers of the off-road prowess of its vehicles in the same way that the SVR badging on vehicles like the Range Rover Sport SVR highlight the performance capability.

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It’s hard to gauge what specific modifications will be featured at this early stage but it’s possible extreme suspension and differentials will be used, and perhaps also some high-tech elements like new transparent hood technology.

“There’s clearly an opportunity to apply technology focused on an all-terrain use,” SVO chief John Edwards told Autocar. “We have opportunities to develop everything from ride heights and wheel and tire combinations to cutting-edge technology solutions.”


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