Hongqi

  • Giles Taylor

    Chinese automaker FAW Group is in the process of reviving historic brand Hongqi as China's premiere automotive label and hired the former design chief of Rolls-Royce to pen the new models. FAW announced Friday that Giles Taylor, who led the design team at Rolls-Royce from 2012 to June of this year, will serve as its new Global Vice President of Design and Chief Creative Officer. Working out of FAW Group's advanced design center in Munich, Germany, Giles has been tasked with crafting the new look for Hongqi as well as establishing a new design development system and philosophy for FAW's...

  • Jay Leno drives a Chinese-made Hongqi
    Byton could help revive brand that built Chairman Mao's limo

    A historic Chinese brand could come back to life with help from Byton, the electric car startup based in the country. China's state-owned FAW Group said it's working with Byton to help give Hongqi, or Red Flag, a proper revival as China's premiere automotive brand. Red Flag, which is owned by FAW...

  • Jay Leno drives a Chinese-made Hongqi
    Jay Leno drives a car he's never heard of before

    You've never driven one. You probably haven't seen one at your local Cars and Coffee. You'll probably never pass one in traffic. We're talking about a Hongqi. Hongqi is a Chinese luxury brand established in 1958, making it the country's oldest automotive marque. The cars were produced for...

  • HongQi reveals SUV concept at Beijing auto show
    Hongqi reveals SUV concept at Beijing auto show

    Bucking the trend of China's copycat design regime, the Hongqi SUV concept revealed at this week's Beijing auto show is a fairly unique creation, and though it isn't groundbreaking, it's not a barely-disguised imitation either. Tending firmly toward the production-ready end of the concept car...

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