Ford News

  • Ford moves to three-year product update cycle

    As a strategy to help keep sales high through a model's lifetime, Ford is moving to a three-year restyling cycle. The first indication of Ford's new short program is the freshening of the 2009 Ford Flex, which is already underway. That's right, the Flex is not even on dealer lots yet and it's already being redesigned. Ford's own design director, Peter Horbury, admits that it feels odd to be working on the redesign so soon after completing the original. The normal wait time would be five years before a redesign. But to meet a three-year product cycle, work on the next version must begin...

  • Ford holds meeting with UAW, plans more job cuts
    Ford holds meeting with UAW, plans more job cuts

    Ford held talks with more than 300 plant managers and UAW officials in Detroit on Friday to discuss the future of manufacturing in North America and the shift from trucks and SUVs to cars. Other topics included the need for targeted buyouts of Ford’s manufacturing workforce and the...

  • U.S. DOE announces $30 million plug-in hybrid fund
    U.S. DOE announces $30 million plug-in hybrid fund

    The timing of the U.S. Department of Energy's $30 million plug-in hybrid funding announcement indicates it has been in the works for quite some time, but coming right on the heels of Ford's call for a government commitment to the technology, it looks like the Blue Oval got just what it wanted. The...

  • Ford: Plug-in hybrids must become 'a national priority'
    Ford: Plug-in hybrids must become 'a national priority'

    Ford sees the survival of the American car industry resting on the backs of advanced hybrid and battery technologies, and has called on the government to make their advancement ‘a national priority.’ The comments came from Ford’s president of the Americas, Mark Fields, who told...

  • Ford to retool U.S. truck plants to build Euro models
    Ford to retool U.S. truck plants to build Euro models

    Last month we reported that Ford would bring its European Kuga crossover and C-Max MPV to North America after the launch of the new Fiesta and next-generation Focus, and now latest reports claim Ford is set to retool its U.S. truck plans to build smaller passenger vehicles, including several...

  • GM and Ford seek longer R&D tax credit period
    GM and Ford seek longer R&D tax credit period

    A tax credit that makes it more affordable for American carmakers and companies in many other industries throughout the U.S. to invest in their respective research and development cycles expired at the end of 2007. The bill that would have reinstated it failed to pass the Senate by 10 votes...

  • Ford says Mercury is important, suppliers say otherwise

    Ford has denied all rumors that Mercury could either be up for sale or axed altogether but supplier sources reveal the Blue Oval subsidiary will be retired by 2012. As Ford’s market share and profits in the U.S. continues to dwindle, management are looking at ways of reducing costs and are even considering more drastic measures such as selling or axing remaining subsidiaries such as Volvo and Mercury. The official statement is that both brands are safe but supplier sources have revealed to Edmunds that Mercury has no new models or updates in the pipeline beyond the 2012 model year. The...

  • '09 Ford F-150 & Dodge Ram come as market collapses
    '09 Ford F-150 & Dodge Ram come as market collapses

    Rising fuel prices and demand for smaller vehicles are hitting sales of big SUVs and pickup trucks the hardest, and with the segment expected to shrink by about 500,000 units this year the launch of the next-generation Ford F-150 and Dodge Ram pickups couldn’t come at a worse time. Pickup...

  • More details on Ford's next-generation Mondeo
    More details on Ford's next-generation Mondeo

    Late last month reports from Germany were claiming Ford’s next-generation Mondeo sedan, due around 2012-13, would be given the four-door coupe treatment, and now we have a new rendering of the what the popular midsizer could look like. New reports claim the four-door will be a premium variant...

  • Ford to build only 45,000 2009 Mustangs
    Ford to build only 45,000 2009 Mustangs

    Ford recently celebrated production of its nine millionth Mustang but the carmaker is in no rush to add to that tally with news it will only build 45,000 examples of its iconic muscle car for the 2009 model year. This figure may seem like a lot but in just the first five months of this year Ford...

  • Ford boosting Focus production as SUV sales fall
    Ford boosting Focus production as SUV sales fall

    Strong demand for the Ford Focus in the U.S. has led management to boost production numbers of the car by 30% for the remainder of the year. The latest announcement reaffirms the growing shift in consumer demand towards smaller and more fuel-efficient vehicles and is a trend most carmakers in the...

  • Ford offers employee pricing on F-150
    Ford offers employee pricing on F-150

    Rising fuel prices and greater concerns for the environment have seen sales of large SUVs and pickups fall sharply in the U.S., with even the country’s long-time sales champion, the Ford F-150 pickup, fall to fifth place below the Honda Civic, Toyota Corolla and Camry, and the Honda Accord in...

  • Ford Flex finally enters production

    After what seems like an eternity, Ford’s new Flex crossover has entered production at the carmaker’s Ford Oakville Assembly Complex in Ontario, Canada. The Oakville plant has increased production and is adding 500 jobs in an effort to keep up with the demand for new crossover models like the Lincoln MKX, Ford Edge and Ford Flex, which starts arriving in dealership showrooms this summer. The Edge, Flex and the Lincoln MKX come down the same assembly line, meaning the plant can efficiently adapt to shifts in consumer demand. The Flex is powered by Ford’s familiar 3.5L V6 and...

  • Ford expects to meet volume targets for 2009 models
    Ford expects to meet volume targets for 2009 models

    Despite fears of a worsening economy, rising fuel prices and shifting demand for smaller cars, Ford won’t be scaling back sales targets for its latest 2009 models such as the upcoming Flex crossover and the recently launched Lincoln MKS sedan. Last month Ford announced that it would cut...

  • Ford working on two new pickups below F-150
    Ford working on two new pickups below F-150

    Last month we reported that Ford was likely to add a new pickup model positioned below the top-selling F150 but based around the same mechanicals. New reports claim there will be at least two new small pickups, one based on the F-150, as previously reported, as well as a new model to replace the...

  • Lincoln MKS racking up thousands of sales before launch
    Lincoln MKS racking up thousands of sales before launch

    More than 8,600 orders have been placed for the 2009 Lincoln MKS even though the car isn’t set to go on sale officially until the end of the month. The large number of pre-orders has been attributed to Lincoln's non-traditional marketing techniques in promoting the car such as revealing full...

  • Ford completes sale of Jaguar and Land Rover to Tata
    Ford completes sale of Jaguar and Land Rover to Tata

    Ford today completed the sale of its Jaguar and Land Rover operations to Tata Motors after first announcing the Indian carmaker as the next owner back in March. The sale is the culmination of Ford’s decision last August to explore strategic options for the Jaguar and Land Rover businesses, as...

  • Detroit looking forward to 2010 turnaround
    Detroit looking forward to 2010 turnaround

    The past decade hasn't been a success story for any of the Big Three American automakers, and the past year has been particularly tough. But as new, more fuel-efficient models and revised union contracts come into play starting in 2010, Detroit thinks it has a future worth looking forward to. Sales...

  • Ford confirms Mexican-built Fiesta hatch and sedan for North America

    Ford announced today that its next-generation Ford Fiesta will be manufactured at the Blue Oval's Cuautitlan plant, near Mexico City. Production for the small car will begin in early 2010, and Ford has also confirmed that the Fiesta will come in sedan form as well as the sporty Euro hatchback model in North America. Expect to see both the three and five-door Fiesta hatchbacks plus the sedan go on sale in North America by the middle of 2010. The Cuautitlan plant is being converted from its current production duties of building the F-Series pickup for Mexico and is instead being geared up to...

  • Ford forced to make latest job cuts involuntary
    Ford forced to make latest job cuts involuntary

    Ford is continuing with its aggressive turnaround plan in its bid to recover from multi-billion dollar losses in 2007, with the latest measure, announced on Wednesday, set to shed more than 2,000 of its full-time salary jobs in North America. We’ve already seen Ford cut the number of its...

  • Ford to cut up to 12% of salaried jobs
    Ford to cut up to 12% of salaried jobs

    Having already cut close to a quarter of its North American employees in its bid to return to profitability, Ford has told its remain staff that more job cuts are set to come and this time it would be the fulltime salary employees getting the boot. During a meeting with employees from its marketing...

  • Mercury dealers fear brand is back on the chopping block
    Mercury dealers fear brand is back on the chopping block

    The future of Mercury, one of Ford's subsidiary brands, is once again the subject of open speculation and this time its Mercury's own dealers that are asking Ford the tough questions. Members of the Lincoln Mercury National Dealer Council have asked Ford to reveal their plans for Mercury in order...

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    Next-gen Ford Mondeo rumored to adopt coupe styling

    Mercedes-Benz started the four-door coupe trend when it launched the original CLS back in 2004 and since then we’ve seen the introduction of the new Volkswagen CC plus prototypes of the upcoming Porsche Panamera and Aston Martin Rapide coupe-sedans. Ford, too, is rumored to have joined the...

  • Ford’s future strategy is lower volumes and smaller cars
    Ford’s future strategy is lower volumes and smaller cars

    High fuel prices are not going away in the United States - or anywhere else for that matter - and Ford is finally realizing it can't continue to sell as many pickup trucks and large SUVs as it has in the past. The first quarter's unexpected $100 million profit notwithstanding, all the markers are...

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