• Edward Lyle Fisk, professional pinstriper

    It may seem commonplace now, but pinstriping has come a long way from its luxury roots. The practice is now in vogue in hot rod customization culture, or as professional pinstriper, Edward Lyle Fisk calls it, "embellishing." Fisk is one of only a handful of people who have dedicated their lives to the art of pinstriping. No, those extravagant, crisp designs aren't laid on by a machine—the passion found in each brush stroke comes from the steady hand of Fisk and few others. Fisk's curiosity into the world of pinstriping began at a young age. He consistently peeked inside a local...

  • Microsoft and West Coast Customs "Project Detroit" Mustang
    Microsoft And West Coast Customs Build Custom Mustang

    What happens when famous car customization shop West Coast Customs takes a classic pony car and sprinkles it with the latest in in-car technology? You get "Project Detroit", that's what. Coming to us via Mustangs Daily, Project Detroit isn't quite what it seems. You'll have noticed the matte black...

  • John Varvatos-designed 2012 Chrysler 300S to be sold for charity
    Fashion Icon John Varvatos Designs One-Off Chrysler 300S For Charity

    American fashion designer John Varvatos has partnered with Chrysler once again, this time to design a special 2012 Chrysler 300S that will be auctioned to help raise funds for the charity organization Stuart House. Varvatos previously starred in one of Chrysler’s Imported From Detroit...

  • 2012 Rolls-Royce Ghost with two-tone option
    Rolls-Royce Announces New Two-Tone Bespoke Option For Ghost

    The facelifted ‘Series II’ Phantom wasn’t the only new offering from Rolls-Royce at this week’s Geneva Motor Show. Rolls-Royce also used the Swiss event to unveil a new two-tone color option for the Ghost. The particular car used to preview the option was finished in...

  • The 2012 MINI Avenue models, by MINI Yours. Image: BMW Group
    MINI Yours Lets You Create The Ultimate Personalized Ride

    MINI wants to give its customers even more personalization options to create one-of-a-kind automotive art through a program called MINI Yours.

  • Rolls-Royce Bespoke vehicle customization service
    Rolls-Royce Expanding Bespoke Customization Service Due To Strong Demand

    Not only are luxury auto sales at record levels, they are also being personalized more so than ever before.

  • Lapo Elkan’s custom Ferrari California

    Ferrari already has its One-to-One customization program and for the right price will build you a completely new body under its Ferrari Design division, but now the automaker looks to be working on yet another customization program that appears to be targeted more at the mainstream Ferrari buyer--if there is such a thing. At a secret event this past week Ferrari showed off a new California customized under its latest program that was built for Lapo Elkann, the brother of Fiat chairman and Agnelli ‘crown prince’ John Elkann and the possible future boss of Ferrari. It features a...

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