The barrage of news from GMC keeps coming, with General Motors' premium SUV and truck brand on Wednesday announcing that the Terrain will offer an AT4 off-road package for 2021.
In the case of the Terrain, the AT4 package is being introduced alongside a series of updates. The updates represent a mid-cycle refresh for the current Terrain which was introduced for 2017.
2021 GMC AT4 lineup
GMC is holding back details until closer to the market launch this fall but a single photo of the 2021 Terrain, with the AT4 package, shows a revised front end with new headlights and a bolder grille.
GMC is also quiet on what will be included in the Terrain's AT4 package. Typically, the package includes either all-wheel or four-wheel drive, together with underbody protection and all-terrain tires. The package also includes a few visual improvements like black exterior accents and aluminum cabin trim.
For GMC, the AT4 package is a blossoming sub-brand similar to the highly profitable Denali option which is ordered on almost a third of all GMCs. While the luxury-oriented Denali option tends to be ordered by older buyers—Denali-equipped vehicles have an average transaction price of just over $54,000—GMC said AT4, at least on the Sierra, is attracting buyers with a younger age than average for the full-size pickup.