It’s hard to imagine but the current iteration of McLaren’s road car division, McLaren Automotive, has only been up and running for about six years. In that time, the company has managed to launch a new factory, a motorsport division and a three-tier model lineup that includes some of the fastest cars ever produced.
Last year McLaren managed to move a record 1,648 cars. That’s still half the number Lamborghini sells and it’s close to a quarter of what Ferrari [NYSE:RACE] sells. However, McLaren expects this to grow considerably over the coming years. With the new Sports Series models on offer, McLaren estimates 2016’s sales to come in at around 3,000 units and in the longer term the company sees sales growing to between 5,000 and 6,000 units annually.
At this week’s 2016 Geneva Motor Show, McLaren showed off the new 570GT and announced a new business plan that covers the next six years of operation. Called Track22, the plan calls for the investment of around £1 billion (approximately $1.4 billion) in new product between now and 2022, equal to about 20-25 percent of turnover.
2016 McLaren 675LT Spider
The new product will include 15 new cars or derivatives, one of which may end up being an all-electric supercar sitting in McLaren’s range-topping Ultimate Series. Work on a prototype has already started. There will also be more LT models like the 675LT. McLaren says LT, which stands for Long Tail, is to become a sub-brand for more hardcore, track-focused cars.
Finally, McLaren’s business plan calls for more hybrid models like the P1 flagship. In fact, by the end of its Track22 business plan, McLaren estimates that at least half of its cars will feature gasoline-electric powertrains. We won’t be seeing any new McLaren hybrids for a while, though, as the next one isn’t due until towards the end of the decade.
“Our next hybrid vehicle will launch towards the latter part of our six year plan, and we will see at least 50 percent featuring hybrid technology by 2022,” McLaren CEO Mike Flewitt said. “Hybridization has obvious CO2 and fuel consumption advantages but for us, it is all about delivering the performance and enjoyment of a McLaren.”
The good news is that McLaren will be sticking with two-seat sports cars. The bad news is that we’re unlikely to see a McLaren positioned below the current Sports Series cars. Something like a Porsche Boxster or Cayman is off the table. Instead, we can expect to see further derivatives of the cars grouped in the hierarchal Sport, Super and Ultimate categories.
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