Acura To Preview New Design Direction With Precision Concept At 2016 Detroit Auto Show


Teaser for Acura Precision concept debuting at 2016 Detroit Auto Show

Teaser for Acura Precision concept debuting at 2016 Detroit Auto Show

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Acura today provided a glimpse of what it will unveil at 2016 Detroit Auto Show on January 12. It's called the Precision concept, and it's a peek into the future of Acura design, especially that of the brand’s next-generation sedans.

READ: 2017 Acura NSX Priced From $157,800, Neither Seinfeld Nor Leno Will Get First Onee

Created by Acura's California design studio, the automaker claims the concept will have bold lines and plenty of attitude. So far, we can only see some seemingly attractive angled lines on a long red sedan with a coupe-like profile.

New Acura boss Jon Ikeda said the company needs to improve its sedan lineup, and this show car could be the first step toward realizing that goal. Of course, the brand would also do well to create a new rear-wheel-drive-based platform and offer its twin-turbocharged 3.5-liter V-6 from the NSX supercar in any car aimed at the established European luxury automakers.

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Acura design boss Dave Marek calls the company's core DNA "precision crafted performance," and says that the goal is to more strongly express performance through design.

We will have much more information about Acura's newest concept when it is revealed to the public at the Detroit Auto Show. In the meantime, see what else will be appearing at the show via our dedicated hub.

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