Despite entering its 17th year, the Gumball 3000 rally—it’s more of a road trip than rally and doesn’t involve any actual racing—remains as popular as ever, with this year’s assortment of celebrities and well-heeled car fans taking part now including reigning Formula One World Champion Lewis Hamilton.

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Details of Hamilton's Gumball 3000 car and co-driver will be announced soon, as well as the dates that he’ll be participating. We know he’s got a varied collection of cars, including the latest LaFerrari and McLaren P1 hybrid supercars as well as a one-off Pagani Zonda. He’s also just revealed via Twitter that he has an original 1966 Shelby Cobra 427, which he’s recently been cruising around California in.

The Briton won’t be able to take part in the full rally, as the May 23 start date coincides with this year’s Monaco Grand Prix. Some of the other celebs confirmed for this year’s rally are Dutch DJ Afrojack, adventure skier Jon Olsson and rocker Tommy Lee.

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The 2015 Gumball 3000 will see participants—and their cars—travel from Stockholm, Sweden and pass through other European cities Oslo, Copenhagen and Amsterdam before heading to the U.S. On these shores, the rally will start in Reno, continuing onto San Francisco, Los Angeles and ending up in Las Vegas. It’s scheduled to run from May 23-30.

The Gumball 3000 started out as just an annual road trip made by founder Maximillion Cooper and his friends. It’s since grown in popularity, no doubt thanks to the emergence of social media, and now sees more than 100 cars take part. It’s open to the public but the cost of entering based on two people sharing a vehicle is around £40,000 (approximately $61,880) per person.


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