Forget The Apple Watch: Shelby Teams With Baume & Mercier For Cobra Watch Collection

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50th Anniversary Shelby Cobra 427

50th Anniversary Shelby Cobra 427

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What does Carroll Shelby have to do with Swiss watches? We’re really not sure—but we’re sure it has to result in a better product than the compromised and overpriced Apple Watch.

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Baume & Mercier, a Swiss watchmaker (and part of the Richemont Group) will partner with the Shelby brand for a limited-edition run of watches celebrating the 50th anniversary of the 427 Shelby Cobra’s unveiling as well as its first winning of the FIA Sports Car World Championship.

Baume & Mercier Capeland chronograph

Baume & Mercier Capeland chronograph

The watches, known as Capeland Shelby Cobra limited-editions, will be designed and built by Baume & Mercier.  “The elegance of lines, attention to high-quality and legacy of expertise are some of the common characteristics between our creations, our philosophy and values,” said Alain Zimmermann CEO of Baume & Mercier.

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As yet, there are no details on the watches’ specification, design, price, or availability—we’ll have to wait until June for the full unveiling.

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