You want a 354-horsepower all-wheel-drive hybrid with navigation and plenty of tech? Sure thing--that'll be $55,200 with delivery.
How about a 328-horsepower rear-drive base model? Still just $37,335. And there are several options between these two extremes.
The question now is: would you pick the Q50 over the competition?
How about against some unlikely alternatives, like the Mercedes-Benz CLA45 AMG? The hybrid, all-wheel-drive Q50 prices out very close to the turbo, all-wheel-drive CLA45's MSRP, and they're within one horsepower of each other. The Q50 offers a bit more space, the CLA45 AMG a bit more pace.