Official one-make racing series appear to be the next big trend for automakers seeking to expand their businesses.

For anyone dreaming of racing in a proper competition format but simply don’t have the time, official series like the Ferrari Challenge or Lamborghini Blancpain Super Trofeo Series offer their clientele a chance at experiencing the world of motorsport via a simple ‘arrive and drive’ format.

Typically, the cars are all stored, maintained and transported to each race by the factory.

And as we’ve seen lately, you don’t have to be a well-heeled supercar shopper to participate. Even mainstream makes such as Nissan, Opel and Holden-tuner HSV have been getting in on the action.

Now Aston Martin has announced its own series. Called the Aston Martin GT3 Cup, the new series is an invitational class within the Aston Martin GT4 Challenge of Great Britain and is a unique opportunity to race two different cars. Other series often stick to just one model.

The Aston Martin GT3 Cup is open to both the Aston Martin DBRS9 and the Vantage GT3 and to commemorate the marque’s centenary this year, each of the races will be held over a duration of either 100 laps or 100 minutes.

Aston Martin’s motorsport division Aston Martin Racing is also offering a package where you can learn how to race, pass your race license and compete in a GT4 event.

Unfortunately, the Aston Martin GT3 Cup is only taking place in the UK currently. In this inaugural season, there will be three races. The first takes place at the legendary Silverstone circuit on April 6.

Anyone interested should contact James Walters at Aston Martin Racing via the email [email protected].