Italian design house Pininfarina will unveil a new concept car honoring the late Sergio Pininfarina at next month’s Geneva Motor Show, with the first teaser image released by the company today.

It’s still too early to gauge any details, apart from the concept’s sultry hue, but we know that it will be called the Sergio and that it has been designed with exclusivity, innovation and passion in mind.

Sergio Pininfarina, son of Pininfarina founder Battista Farina, passed away in his home in Turin, Italy, in July, 2012.

He originally started working for the family design business in the 1950s and during his reign was responsible for some impressive cars, including the Fiat 124 Spider, Peugeot 406 Coupe, the Ferrari Testarossa and more recently the Ferrari Enzo and Sintesi concept.

Last year Pininfarina used the Geneva show to unveil the Cambiano concept, a stylish sedan powered by a extended-range electric drivetrain consisting of a diesel engine, lithium-ion battery array and four electric motors.

Given the description of the latest Sergio concept, we have a feeling Pininfarina is planning something a little sportier this year.

The first press days for the 2013 Geneva Motor Show open on March 5, so stay tuned.