Land Rover could build a crossover model smaller than its already compact Range Rover Evoque, according to the brand’s design director Gerry McGovern. The new vehicle would compete against the likes of the MINI Countryman and new Buick Encore in one of the fastest growing segments of the new car market.

Speaking with Automotive News (subscription required), McGovern explained that it’s an important decision for the brand considering buyers are becoming more and more concerned with the environment.

“Certainly, I think we can go smaller,” he said when quizzed about Land Rover’s future plans. “In a world focusing on sustainability you could argue that smaller and lighter is the way to go.”

The compact crossover market is heating up with plenty of new entries set to come onto the market in the near future. Some of these include a new model from Jeep, the Fiat 500X, Mercedes-Benz ‘GLA’ Class, and a long-rumored Audi Q1.

Despite being considerable smaller than any of its previous models, the Range Rover Evoque has proven a hit, with over 90,000 orders coming in since the vehicle’s launch last year. With the right combination of styling, efficient drivetrains and a luxurious cabin, there’s no reason why an even smaller Land Rover can’t be a hit as well.